Portfolio

Our portfolio covers a gamut of styles and client directives, including copy created to enliven Web pages, countless advertising campaigns for magazine, newspaper, television, radio, billboard and print media, as well as fully researched ghostwriting for books, articles and newsletters. We have provided copywriting services for such esteemed and diverse American and multinational companies as:

  • Flaxen Design Company, Inc.
  • The Sullivan Group, Inc.
  • California Snacko, Inc.
  • Premium Pro Finance Company
  • LTS Therapy Systems Corp.
  • EZD Consulting, Inc.
  • N6 Software
  • Armstrong Homes, Inc.
  • DentalFind.com
  • First National Bank
  • American PEO Insurers
  • URL.biz
  • AxiForm, Inc.
  • Indigo Consulting
  • Ivey Custom Homes
  • PowerOne, Inc.
  • Precision Home and Property Insurance
  • Florida Musculoskeletal Institute
  • Steinmetz Corporation
  • Southern Luxury Homebuilders
  • Greater Independence, Inc.
  • Lassiter-Ware Insurance
  • Lake Vascular Institute
  • Lake Medical Imaging
  • Allied Xtra Nursing Services
  • Wellman and Associates Insurance
  • Treadway Industries, LLC
  • Casmin Truss
  • Etheredge Chiropractic
  • Oldham & Young Law Firm
  • Anchor Design Center
  • Floors and More Direct
  • Village Dental Group
  • JE Hill Precast, Inc.
  • Lawson Estate Homes
  • Mastrosimone Construction
  • TurfPro USA
  • Sunshine Pools
  • Repair-home.com
  • Village Veterinarian
  • Oak Hill Developments
  • OrthoCare Orthotics and Prosthetics
  • Uptownenterprises.com
  • SearchitFast.com
  • Hallmark Dental Group
  • Mount Dora Estate Jewelry
  • Babette’s Furniture

This brief folio represents only a fraction of our work, but we believe it demonstrates our range and writing styles. We invite you to read some samples and examine our approach to different assignments.

Once you’re ready to get started on a business or personal venture, we hope you’ll contact us to discuss your copywriting and editing needs. We welcome your queries.

Web Site Copy Example 1:

We’re Your Connection to the Perfect Realtor!

There are few steps more important in buying or selling your home or property than finding exactly the right realtor, one who knows your particular market and will put your interests above all else.

Poring through the Yellow Pages and trade ads hunting for an agent can be a time-consuming and frustrating experience. Real estate is a competitive business and any realtor will claim they’re right for you, but how do you know they really have the knowledge and insight needed to help you make the most informed choice? You may make a dozen calls comparing experience, marketing strategies and rates, only to find yourself swamped with pressuring phone and mail solicitations, adding stress to the process instead of relieving it.

We Have a Better Way

We’ve developed a unique network of dynamic, high performance realtors who are ready to help you buy or sell a home on your terms. Compare at a glance their sales histories, experience and commission rates, so you can find the perfect partner for your real estate venture, without ever compromising your privacy.

No Fees. No Obligation. No Hassles.

You’re in control of the screening process, without pressure or annoying calls, and without obligation of any kind. Best of all, it’s absolutely free!

Tell Us Your Goals

We focus on your priorities and requirements. It is the only way to handle the most important venture in the world: Yours.

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Web Site Copy Example 2:

EZD Web Site Pricing

EZD’s prices reflect our commitment to providing affordable Web development to businesses, no matter their size. Whether your business has multiple offices around the world or is one staffed by only one or two people, our goal is to make your site reflect the professionalism of your business, without straining your budget.

Many developers quote a price that seems reasonable, and then tack on charges for consultation, questions and support. At EZD, we quote a flat rate determined by each client’s individual needs. This structure allows you to know the exact cost for your site before we get started, so there are no “add-ons” that can drive the price above what you expected to pay. Our flat pricing eliminates unpleasant surprises and allows you to communicate with our design team throughout the process, so your online business becomes exactly what you want it to be.

We invite you to contact us to schedule a free consultation regarding your project. Once we understand your business’s needs, we can provide you a price that will fit your budget, along with a convenient payment plan that will allow you to act now to establish your online goals.

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Web Site Copy Example 3:

The Verrius Mission

Since its inception into mass culture, the Internet has changed how we interact, our business models, indeed our very economy. The new business dynamic is what Verrius is all about. We’re a young, tech-savvy team complimented by experienced management. It is our mission to provide clients with unsurpassed service, innovative ideas and effective marketing strategies.

One predominant complaint about the Internet Age among businesses and customers is a lack of customer service. Let’s face it, no company, however knowledgeable, leaves a satisfying impression if no one returns phone calls, responds to mail or answers a client’s questions. Our primary mission is to exceed our clients’ expectations, to do it on time and at a competitive price without sacrificing the human element. We respond to your questions, we talk with every client about their goals and concepts and how best to implement them and, best of all, we listen. And while we pride ourselves on our skill and innovation, we understand the most important component of any Web site is that it put forth the vision of the company and people it represents.

Our Company Profile

The Verrius team is comprised of innovative designers, writers, programmers and consultants devoted to Web creation and Internet marketing. We provide services above and beyond simple development, assisting in the establishment of a total Web presence.

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Excerpt from The Fibromyalgia Newsletter:

Does Diet Affect My FM Symptoms?

There is always some controversy about whether or not diet has an affect on FM and its symptoms. But recent dietary research suggests that many FM sufferers are affected by diet, particularly by certain foods and additives.

Understanding which foods are the most health-supporting and therefore beneficial in dealing with FM’s symptoms is fairly easy: it’s the same sort of diet that doctors, dietitians and other health professionals have been advocating to the general population for years: unprocessed whole grain foods, fresh fruits and vegetables, and, if you eat animal products, small servings of lean, all-natural poultry and fresh fish. Some people naturally adhere to such a diet and for them keeping faithful to it is easy. For most, however, it is a real challenge.

When you’re in pain and your options for enjoyment of life feel limited, food is an immediate source of predictable, easy and relatively inexpensive pleasure. A bag of Oreos, for example, costs only a few dollars and its rewards are instant: your taste buds thrill to the flavor and texture, your brain may react to the chocolate by releasing certain chemicals that make you feel elated for a few moments, and your belly feels nice and full afterward because of the high fat content. However, once the thrill is over (and it will be over as soon as you take your last bite), you’re left with the long-term woes of having eaten those cookies: the high calorie content will be difficult to burn off and your motivation to exercise will be low because your blood sugar soared and then crashed, leaving you feeling more tired that you did before; even as you’re tired, the caffeine in the chocolate will interfere with your night’s sleep, compounding the insomnia that most FM patients endure; your arteries will have absorbed another incremental amount of sludge that over time can lead to many serious health problems; the high fat and sugar content as well as the “natural flavorings” (MSG) in the cookies will aggravate your symptoms and make your pain worse, not only today but tomorrow as well. And frequently such binges make people feel guilty and full of regret. So in eating those cookies you’ve sacrificed many aspects of your health and feelings of well-being just for a few moments of enjoyment and, unless it’s a special occasion like your birthday, it will be seldom worth it.

Another important dietary element in preventing and lessening muscle pain (that will be easier for some than avoiding sugary snacks) is to drink at least 64oz of fresh water every day (eight 8oz glasses). Keeping hydrated helps to lessen muscle contraction by flushing noxious chemicals from the soft tissues, and keeps the organs free of the build-up of waste products, which can leave you feeling weak and below par. FM patients should consume the last of their water allotment about two hours before bedtime to avoid being awakened in the night by a full bladder.

Many patients report that certain foods, such as fatty, fried or sugary types, seem to invite or worsen fibromyalgia symptoms. The reasons why are simple. Fatty foods actually temporarily “thicken” your blood, slowing the delivery of oxygen to your head and muscles. Less oxygen to your brain makes you feel tired, lethargic, even irritable; just as important, less oxygen to your muscles can make them ache, so the body pain that FM patients already endure becomes worse. Fried foods, obviously, are very high in fat and the vast majority of the time is it saturated fat, which is very hard to digest, further adding to your symptoms. And sugary foods create massive swings in your blood sugar, which will rob you of the energy you need to keep moving to lessen your symptoms of pain, stiffness and insomnia.

Other people react to foods specific to their bodies, whether due to allergy or difficulty in digestion. Nuts, for example, may bother some and not others. If you suspect that some foods trigger your symptoms, try avoiding them and see if it helps. If you have trouble pinpointing which foods may make you feel bad, begin keeping a diary of what you eat and how you feel in the hours following a meal or snack and eliminate those that may contribute to your discomfort.

For every FM patient, however, there are foods and additives that should be universally avoided, such as the following:

  • Alcohol—alcohol spikes blood sugar levels, decreases energy and the desire to exercise and can exacerbate pain symptoms. And, in spite of the fact that it can make you sleepy, alcohol actually prevents deep sleep and will leave you feeling tired and dehydrated in the morning
  • Caffeine—even a small amount consumed in the morning can cause sleep disturbance. Be aware that many sodas and even some herbal teas contain caffeine, so it is a good idea to read the labels. If it doesn’t boast that it is caffeine free, it is probably a good idea to assume that it isn’t and avoid it
  • MSG—monosodium glutamate, which goes by a variety of names intended to disguise its use, including “natural flavoring, ” hydrolyzed vegetable protein and yeast extract, is in almost all processed foods. When MSG is broken down by the body, it can cause excited reactions in the spinal cord that can increase your sensitivity to pain
  • Aspartame—most recognized by its brand name NutraSweet, Aspartame is an artificial sweetener commonly found in sodas, candies, gum and other sugar-free or low-fat processed foods. Studies suggest that FM patients often react to Aspartame with the same hypersensitivity to pain that is associated with MSG
  • Preservatives and Additives—highly processed foods (which include almost every convenience food in the market, from frozen food to boxed dinners to canned goods) contain preservatives and/or additives that can aggravate FM’s symptoms, not to mention have an adverse impact on your health. Instead, eat whole, natural foods that have to be prepared at home. They’ll be higher in flavor and fiber, lower in sodium and sugar, cheaper, and give you greater energy and better health
  • Fried or Fatty Foods—these include obvious choices like fried chicken and Twinkies, but also not-so-obvious choices like pork, hamburger and almost all dressings and sauces
  • Foods High in Sugar—sugar is hidden in many foods one probably wouldn’t think of, including everything from salad dressing to french fries, so don’t be fooled by processed foods that taste salty or tangy. Again, avoid processed foods and those high in concentrated sugars, including sugar, honey, molasses, fruit juices and cocktails, jellies, jams and ready-made sauces like spaghetti sauce

You may find yourself saying, “But you’re asking me to give up all the foods that I love!” It may help you to know that I would give this advice to anyone, whether they had FM or not. Good health is dependent to a large degree on eating well and exercising. You’ll note that I never once said that you should go on a “diet”—diets typically lower people’s blood sugar and make them feel weak, irritable and increase their pain symptoms. What I suggest is a complete eating overhaul. You’ll not only feel better and have more energy, but those of you who may wish to drop some weight will find that it happens naturally, without hunger or complicated calorie-counting, and that you’ll have a much easier time exercising and sleeping.

Doubtful? Try just two weeks of eating only whole, natural foods that you get from the health food store or the health food section of your local market. Eat lots of green, leafy vegetables, delicious peppers and others that you enjoy, eat plenty of fresh tomatoes and grapes and other favorites, and eat the whole grains that you prefer and to which you have no allergies. If you don’t have reduced symptoms and feel better, you can always go back to your old ways. But my bet is you’ll be surprised by how much better you feel—and look—after only two weeks. And if you stick to in for the long-term, your health and well-being will just keep getting better.

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Excerpt from Dr. Ho’s Hands-On Solutions to Neck, Shoulder and Headache Problems:

Introduction

As someone showing an interest in this book, it’s likely that you or someone you know suffers from headache, neck pain or shoulder pain, three of the most common conditions I’ve treated during my nineteen years of practice as a chiropractor and an acupuncturist. You may have noticed that it seems quite ordinary for someone to make an off-hand comment that he or she suffers from migraine headaches, carpal tunnel syndrome, a chronically sore shoulder or other maladies. An unfortunate truth about these pain conditions is that they usually recur, sometimes repeatedly over the years, and are so seldom treated successfully using conventional medicine that the sufferer simply resigns him- or herself to a lifetime of pain.

If you find yourself among the group I just described, you’re not alone. The statistics on muscular pain conditions are alarming: they are the number one cause of worker absenteeism in the US and cost upwards of $60 billion annually to treat. Typically the money spent on medical treatment does not produce results that are as successful as the body’s own ability to heal, meaning most of these billions are simply wasted. It has been estimated that close to 80% of North Americans have suffered or suffer regularly from one or more of these pain disorders. Among the thousands of patients I treat in my practice, a disproportionate number complain of varying forms of head, neck, shoulder and limb pain. For every patient seeking treatment, however, there are many who do not, either because they lack the time, are adopting a “wait and see” posture about their pain, lack the insurance or financial resources, or are simply cynical about the efficacy of treatment. It is for both my regular patients and those whom I will never meet that this book was written. It is my singular mission to help you rid yourself of pain for good, without surgery, symptom-masking medications, time-consuming rituals or other disruptions to your life.

Even if you suffer from a disorder that produces ongoing muscular spasm and chronic pain such as fibromyalgia, Dr. Ho’s Hands-On Solutions to Neck, Shoulder and Headache Problems can help ease your discomfort, no matter your physical condition, age or level of fitness, and put you on the path to a happier and more productive life. Through education and the methods of self-treatment provided herein, you can relieve your pain without the ceaseless appointments and wasted money so many experience using today’s healthcare system, and with true and lasting results.

This concise book provides simple solutions for even the worst pain conditions, ends the mystery of chronic pain and its causes, and offers sound advice on medication, lifestyle, body mechanics and the need for integrated physical and emotional support to help you avoid injury and suffering now and for the rest of your life.

Both from my own experience, and from the experiences of the thousands of patients who have walked through my doors, I know how plaguing pain events like migraine, arthritis or chronic muscle stiffness can be. They can force you to take bed rest, make you use sick leave, or at the very least substantially cut into your effectiveness in the workplace. At home, you may find that you lack the energy to properly care for or interact with your family, perform routine tasks, and be your normal loveable self. Pain, particularly the chronic variety, can make it hard to be social and productive. When suffered over a period of longer than a couple weeks, or when experienced repeatedly, pain can lead to depression, isolation and an inability to enjoy life as normal. The goal when faced with recurrent neck, shoulder or headache problems is to treat the source of the pain, avoid unnecessary treatments that don’t address the root problem (and can lead to problems of their own) and learn how to keep these problems from returning.

Two questions my patients commonly have are: Why does it seem that more people suffer from head, neck and shoulder pain than ever before? and Why hasn’t my MD been able to cure my pain? Let me address both of those questions before we go any further, for they are the basis of this book and a major aspect of my practice.

I agree that the numbers of people suffering from these pain conditions are increasing, and at a perplexing rate. Many of my patients remark that they don’t recall their parents or other relatives complaining of such maladies years ago—they might remember their mother, for example, having of an occasional headache, but those memories seldom include her having spent the day in bed in a dark room, completely incapacitated. Few people I’ve interviewed remember any adult from their childhood having tendonitis in his or her hands. Didn’t people suffer from these conditions forty years ago? Certainly they did, but not in the numbers that we do today. And the natural question to that statement is: Why?

There are many possibilities to the answer. One is that the productivity in our part of the world is under greater scrutiny than ever before—we work longer hours, produce more per hour and have more demands placed on us than our parents or grandparents did. The average North American now works 80 hours more per year than was the norm fifty years ago. For most employees, regular, substantial breaks are a thing of the past—ten minutes every few hours must do, with 30 to 60 minutes for a lunch that sometimes gets consumed at a desk or in a car. The survival of most families now requires both parents (or the single parent) to work outside the home, which translates to increased work for everyone concerned, with home duties an additional burden after long hours on the job. People have less time to relax, to enjoy leisure activities and to do the types of exercise that were once considered a normal part of life, like taking a stroll or gardening, simple acts that keep the body and mind loose and fluid.

Our physical and emotional stressors are immense, our time is tapped and there is no end in sight. For many of us the only enjoyable part of the week is the weekend, but even then we find ourselves so exhausted that we spend it collapsed on the couch. From car to desk to car to couch, often with a cell phone cradled against one’s neck, is not a healthy way to live, but it has become the norm for many of us. And there in the backs of our minds is that ever-present push to do more, produce more, achieve more. No wonder we’re feeling squeezed, both emotionally and physically.

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